Target Market Free Essays

What is meant by â€Å"target market†? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. We will write a custom essay sample on Target Market or any similar topic only for you Order Now The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market, the more precisely you can develop your marketing strategy. Describe the probable demographic characteristics of the target market for the following products (Measurable statistics such as age, income, or occupation): Jaguar: Definitely the wealthy, upper class or higher middle class people. Most likely an older, wealthier target market. Chevy Cobalt: Middle class people who are looking for an affordable car with good gas mileage. Age of the target market is probably mid-20s to senior citizens. McDonalds: From 5 years old to 95 years old. Lower Class, Middle Class, and even Upper Class people buy and consume McDonald’s products. They market happy meals for kids, late night snacks for young people, breakfast and coffee for older people. Ruby River Steak House: Aims their products at all age and classes as well. They advertise it as a family establishment with good food. I don’t have one here in Louisiana but it is similar to our Outback Steakhouse which has that target market. Is it possible to identify a single market for two distinctly different products? Yes it is, there are many product combinations that can interest a single market. It builds sales in a business, and promotes other business as well. To understand the key sources of network value, it’s important to recognize the structure of the network. Some networks derive most of their value from a single class of users. An example of this kind of network is instant messaging (IM). While there might be some add-ons for the most popular IM tools, they don’t influence most users’ choice of an IM system. You pretty much choose one IM tool over another based on how many of your contacts you can reach. Economists would call IM a one-sided marketone-sided marketA market that derives most of its value from a single class of users (e. . , instant messaging). (a market that derives most of its value from a single class of users), and the network effects derived from IM users attracting more IM users as being same-side exchange benefitssame-side exchange benefitsBenefits derived by interaction among members of a single class of participant (e. g. , the exchange value when increasing numbers of IM users gain the abil ity to message each other). (benefits derived by interaction among members of a single class of participant). But some markets are comprised of two distinct categories of network participant. Consider video games. People buy a video game console largely based on the number of really great games available for the system. Software developers write games based on their ability to reach the greatest number of paying customers, and so they’re most likely to write for the most popular consoles, first. Economists would call this kind of network a two-sided markettwo-sided marketNetwork markets comprised of two distinct categories of participant, both of which that are needed to deliver value for the network to work (e. g. video game console owners and developers of video games). (network markets comprised of two distinct categories of participant, both of which that are needed to deliver value for the network to work). When an increase in the number of users on one side of the market (say console owners) creates a rise in the other side (software developers), that’s called a cross-side exchange benefitcross-side exchange benefitWhen an increase in the number of use rs on one side of the market (say console owners) creates a rise in the other side (software developers).. Example – IM is considered a one-sided market, where the value-creating, positive-feedback loop of network effects comes mostly from same-side benefits from a single group (IM members who attract other IM members who want to communicate with them). Video game consoles, however, are considered a two-sided network, where significant benefits come from two distinct classes of users that add value from cross-side benefits by attracting their opposite group. In the game console market, more users of a console attract more developers who write more software for that console, and that attracts more users. Game availability is the main reason the Sony PlayStation 2 dominated over the original Xbox. It is possible that a network may have same-side and cross-side benefits. Xbox 360 benefits from cross-side benefits in that more users of that console attract more developers writing more software titles and vice versa. However, the Xbox Live network that allows users to play against each other has same-side benefits. If your buddies use Xbox Live and you want to play against them, you’re more likely to buy an Xbox. ) Can you think of other product combinations that would interest a single market? Taking a closer look at businesses, you can actually see cases where a particular target market for one product is more likely to buy another. The example that was given for this assignment was consumers that prefer Apple products that drive Volkswagens. Another example of this would be the target market of 18 – 25 year old males. There are a number of products that this particular set of individuals are marketed to, ranging from stereo equipment to video games. The coalition between hip hop clothing (urban wear) and high tech music devices to me would be the strongest. How to cite Target Market, Papers

Marijuana in the New World Essay Example For Students

Marijuana in the New World Essay Marijuana in the New WorldThe first definite record of the marijuana plant in the New World dates from 1545 AD, when the Spaniards introduced it into Chile. It has been suggested, however, that African slaves familiar with marijuana as an intoxicant and medicine brought the seeds with them to Brazil even earlier in the sixteenth century. There is no record that the Pilgrims brought marijuana with them to Plymouth but the Jamestown settlers did bring the plant to Virginia in 1611, and cultivated it for its fiber. Marijuana was introduced into New England in 1629. From then until after the Civil War, the marijuana plant was a major crop in North America, and played an important role in both colonial and national economic policy. In 1762, Virginia awarded bounties for hemp culture and manufacture, and imposed penalties upon those who did not produce it. George Washington was growing hemp at Mount Vernon three years later-presumably for its fiber, though it has been argued that Washingto n was also concerned to increase the medicinal or intoxicating potency of his marijuana plants.* *The argument depends on a curious tradition, which may or may not be sound, that the quality or quantity of marijuana resin (hashish) is enhanced if the male and female plants are separated before the females are pollinated. There can be no doubt that Washington separated the males from the females. Two entries in his diary supply the evidence:May 12-13, 1765: Sowed Hemp at Muddy hole by Swamp.August 7, 1765: `-began to separate sic the Male from the Female Hemp at Do- rather too late. George Andrews has argued, in The Book of Grass: An Anthology of Indian Hemp (1967), that Washingtons August 7 diary entry clearly indicates that he was cultivating the plant for medicinal purposes as well as for its fiber. -, He might have separated the males from the females to get better fiber, Andrews concedes-but his phrase rather too late suggests that he wanted to complete the separation before the female plants were fertilized-and this was a practice related to drug potency rather than to fiber culture. British mercantile policy hampered American hemp culture for a time during and after the colonial period by offering heavy bounties on hemp exported from Ireland; but the American plantings continued despite this subsidized competition. At various times in the nineteenth century large hemp plantations flourished in Mississippi, Georgia, California, South Carolina, Nebraska, and other states, as well as on Staten Island, New York. The center of nineteenth-century production, however, was in Kentucky, where hemp was introduced in 1775. One Kentuckian, James L. Allen, wrote in 1900: The Anglo-Saxon farmers had scarce conquered foothold in the Western wilderness before they became sowers of hemp. The roads of Kentucky . . . were early made necessary by the hauling of hemp. For the sake of it slaves were perpetually being trained, hired, bartered; lands perpetually rented and sold; fortunes made and lost. With the Civil War began the decline, lasting still. The invention of the cotton gin and of other cotton and wool machinery, and competition from cheap imported hemp, were major factors in this decline in United States hemp cultivation. The decline in commercial production did not, however, mean that marijuana became scarce. As late as 1937, the American commercial crop was still estimated at 10,000 acres, much of it in Wisconsin, Illinois, and Kentucky. Four million pounds of marijuana seed a year were being used in bird feed. During World War II commercial cultivation was greatly expanded, at the behest of the United States Department of Agriculture, to meet the shortage of imported hemp for rope. Even decades after commercial cultivation has been discontinued, hemp can often be found growing luxuriantly as a weed in abandoned fields and along roadsides. Indeed, the plant readily spreads to additional territory. The area of Nebraska land infested with weed marijuana was estimated in 1969 at 156,000 acres. * * One acre of good land yields about one thousand pounds of marijuana, enough for almost one million marijuana cigarettes. .u02b46590fd0f4945cdc93da93e42166d , .u02b46590fd0f4945cdc93da93e42166d .postImageUrl , .u02b46590fd0f4945cdc93da93e42166d .centered-text-area { min-height: 80px; position: relative; } .u02b46590fd0f4945cdc93da93e42166d , .u02b46590fd0f4945cdc93da93e42166d:hover , .u02b46590fd0f4945cdc93da93e42166d:visited , .u02b46590fd0f4945cdc93da93e42166d:active { border:0!important; } .u02b46590fd0f4945cdc93da93e42166d .clearfix:after { content: ""; display: table; clear: both; } .u02b46590fd0f4945cdc93da93e42166d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u02b46590fd0f4945cdc93da93e42166d:active , .u02b46590fd0f4945cdc93da93e42166d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u02b46590fd0f4945cdc93da93e42166d .centered-text-area { width: 100%; position: relative ; } .u02b46590fd0f4945cdc93da93e42166d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u02b46590fd0f4945cdc93da93e42166d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u02b46590fd0f4945cdc93da93e42166d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u02b46590fd0f4945cdc93da93e42166d:hover .ctaButton { background-color: #34495E!important; } .u02b46590fd0f4945cdc93da93e42166d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u02b46590fd0f4945cdc93da93e42166d .u02b46590fd0f4945cdc93da93e42166d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u02b46590fd0f4945cdc93da93e42166d:after { content: ""; display: block; clear: both; } READ: How Does Steinbeck's Use of Animal Imagery Enhance the Plot or Characters in of Mice and Men? EssayThe medicinal use of marijuana in the United States. It has often been alleged that American marijuana, cultivated primarily as a fiber,

Cold War Paper Essays - International Relations, Time,

Cold War Paper The role of America at the end of World War II was where the origins of policing the world originate. America had been engaged in a very costly war in terms of dollars as well as lives. But, despite the expense the United States came out of World War II better than any other nation that was involved. The Second World War was a battle between the Allied and Axis Powers. The Allied Powers consisted of the United States, Great Britain, the Soviet Union, China, and France. This war was seen as the fight against Nazi Germany, and therefore resulted in a majority of the battles fought on German and Russian soil. The aftermath left the Soviet Union in bad shape. Close to twenty million Russians had died fighting the war, which accounted for about eight percent of their population. Conversely, none of the fighting was done on American soil, and while the United States suffered in terms of casualties it was nothing compared to the loss Russia had endured. Because the war would not end until t he Axis Powers fully surrendered to the Allied Powers, the United States was forced to use the first atomic warfare in history. The atom bomb would later serve as America's greatest possession. Stalin, the Premier of the Soviet Union had always distrusted the American and English intentions. Because of Stalin's aggression and attitude pertaining to Soviet influence on Europe, the postwar stance on Russia had turned into a standoff. This became the origin of the Cold War. The Cold War, seen as a battle between communism and capitalism, was in reality a more complex struggle over a broad range of ideological, economic, and strategic issues. (Henretta, 868) Over the next several years the United States would spend more money on military and defense than ever before. Several measures were taken to ensure that the same mistakes at the end of World War I would not be repeated. The first in a series of measures was a postwar conference involving President Truman and the Soviet Foreign Minister, V.M. Molokov, where Truman controlled the entire meeting and basically scolded the Soviet's for not honoring agreements on Poland. Truman told the Russians just where the got off and genera lly bossed the whole meeting. (Henretta, p. 869) This symbolized America's strong-arm stance against communism and signified the position we would hold throughout the Cold War. The next step in Truman's agenda was to work with Congress to pass the National Security Act of 1947, which was designed to strengthen defense operations. This act created a single Department of Defense, and created the Central Intelligence Agency, or CIA. These two new agencies acted as the first step in atomic warfare management. Continuing to act as police of the world and leader of capitalism, Truman drafted the Marshall Plan. The Marshall Plan, which complemented the Truman Doctrine, was a program of large scale economic and military aid to Europe. (Heretta, p.871) Considered by some, this was the most innovative piece of foreign policy in American History. Where over the next four years the United States contributed over $12 billion to a highly successful recovery effort. (Heretta, p. 874) The Soviet Union stilled commanded a blockade on highway, rail, and river traffic to West Berlin. As a result, the United States responded by entering into a peacetime military alliance; this being the first time since the American Revolution. The North Atlantic Treaty Organization (NATO) a project costing $1.3 billion, enabled the basing of all four United States Army divisions into Western Europe. Twelve nations agreed to sign this pact that stated an armed attack against one or more of them in Europe or North America shall be considered an attack against them all. (Henretta, p. 875) Consequently, a few months later, Stalin lifted the blockade which had made the city a symbol of resistance to communism. (Henretta, p.875) Between the creation of NATO, the National Security Act and CIA, and the Marshall Plan, America was dictating their position with Russia and communism. These measures made it possible for Americans to become more comfortable with the Cold War. While all of these governmental policies were being put into action, Americans

Death Is Better Than Slavery Essays

Death Is Better Than Slavery Essays Death Is Better Than Slavery Paper Death Is Better Than Slavery Paper Death is better than slavery- Harriet Ann Jacobs African Americans were treated like property and forced to work against their will. They were treated like animals beaten, sold, and raped for no reason at all. Slavery was hell on earth; many slaves would rather die than continue to live. Working in the heat for hours on hours with no water or food was torture. But they had no choices, for example they were unable to learn how to read and write they had no choice if they could get their son or daughter that they just gave birth to. They were punished or even killed was trying to run away. They couldn’t even speak their native language. Slavery was immortal, inhuman, and enduring. Imagine not having a voice for yourself; imagine not being able make decisions. That’s exactly how these African Americans felt being enslaved. The worse feeling had to be for the woman seeing their child sold and knowing that they would never be able to see them again. Being separate from their families had to be an extremely harsh experience that played a role in their mental condition. On top of that they had no sense of literacy. Confusing had to be part of their day to day life. African Americans had no choice but to do what the white man said, slaves were punished for varies of things resisting slavery, not working hard enough, talking too much, or trying to run away. Punishments included being chained to the ground, being whipped, or being hung to die. Dolen Perkins Valdez gave me insight on just how cruel and manipulative these white men were to take these helpless women and trick them into thinking they were just as important as their wives. The author shows Lizzie although she is a slave; she is treated very well by Drayle. She deeply cares for him and experiences a small amount of freedom, but she is not free she still has to work and still gets punished for disobeying him. She is so brainwashed that when she had the chance to leave she didn’t take it. She also gave me insight on how these slaves lost their heritage; they didn’t know where they came from, they couldn’t even speak their native language. One of the most important things someone has is there heritage. If you look in the dictionary heritage is define as something inherited at birth, such as personal characteristics, status, and possessions. Slavery made these African Americans lose who they were and what they were about. They didn’t know where they came from or where they family was. In conclusion Slavery was one of the worse things that have ever happened throughout history. Dolen Perkins Valdez did a great job painting they picture on how slavery was, the many aspects of it. African Americans will never be the same because what their ancestors went through. This in fact has impacted and will never be forgotten as long as we shall live. | |

Edgar Allen Poe and Sigmund Freud (The Uncanny) Essay

Edgar Allen Poe and Sigmund Freud (The Uncanny) - Essay Example It will pay attention to the influences of the Romantic Movement in literature as well as the bearing of popular psychological theories such as The Uncanny presented subsequently by Sigmund Freud. The short story Eleonora is lyrical testament to the power of romantic love. A story without any plot whatsoever, its aesthetics lies in the portrayal of depths of passion and the glory of love. It is as much a eulogy to love as it is an excuse for breaking off past promises. Yet, there is no contradiction here, as the promises made to the protagonist’s previous lover have eroded in relevance in the narrator’s ‘second epoch of life’ as he calls it. German physician Friedrich Anton Mesmer’s (1734-1815) scientific method of delving into the human psyche is of help in analyzing the story, for it provides a medium with access to the subject’s inner world and secrets that lay beyond human existence. i This then novel scientific approach â€Å"became the cutting-edge development in scientific research to approach the mysteries of the spiritual world and the dark side of the human mind. The Romantic poet, therefore, employed the motif of the double as the chance to investigate the passions and illnesses of the human mind and to examine the presence of a supernatural world.† ii The storyline in Eleonora is quite simple. The unnamed narrator (probably Poe himself) recollects two distinct periods or chapters in his life. The first one ends with the premature death of his beloved cousin Eleonora. The second one ends with his marriage to Ermengarde, his heartthrob of late. During the first phase, the narrator recollects all the wonderful moments he spent with his cousin Eleonara, whom he was about to marry if not for her terminally declining health. This morbid stipulation of time only heightens their love for each other. Instead of dousing interest in the relationship, it serves as a catalyst in consolidating the lovers’ bon d. At one such heightened moment of heart-felt love, the narrator promises to Eleonora that even after her death he would remain loyal to her. By remaining loyal to the memory of their love, he believes, he will retain his beloved’s spiritual grace from the heavens, where she would watch over him for the rest of his life, till he joins her eventually one day. Thus ends the first phase of his life, with the promise to and death of Eleonora. In the second phase of the narrator’s life, having been discouraged by the emptiness of life without Eleonora, the narrator decides to seek a livelier atmosphere by participating in worldly affairs. Idealistic and endearing an idea this was, it would be severely tested and defeated in the face of the charms of Ermengarde. The author’s endeavor is to reconcile these apparently contradictory actions on part of the narrator. Poe is able to achieve this goal by stylized application of the best features of Romantic Movement in lite rature, which was in vogue in the early decades of the 19th century. Although Poe preceded Freud, there is evidence of some of the latter’s theories in Poe’s works, including Eleonora. One of the theories articulated by Sigmund Freud is that of Cognitive Dissonance. We can witness this at play as the narrator justifies his abandonment of the promises made to the deceased Eleonora in the face of th

As the Arabs see the Jews His Majesty King Abdullah, Essay - 1

As the Arabs see the Jews His Majesty King Abdullah, - Essay Example tant history of Palestine is vague, King Abdullah in his 1947 letter asserts correctly that the awarding of it to the Jews by Britain, helped along by America, is one of history’s most dubious and inequitable actions—the giving of a gift neither the English nor the Americans had the right to offer. Taking each of his arguments in order, the charges of Arab anti-Semitism are clearly out of context and seem suspiciously part of the Zionist plan to use the tragedy of the Holocaust as justification for the takeover of Palestine. Rubin (1987) writes, â€Å"Among large and increasing numbers of U.S. Jews, the ideal view of Israel... of a poor little Israel that is surrounded and threatened by big, hostile, anti-Semitic Arab countries has been drastically changed to something much closer to the reality† (12), a reality that existed then as it did today. Clearly history recalls that the tribes of Israel lived, thrived and prospered with other tribes all over the Middle East. That there is evidence they were somewhat subjugated in Palestine at some period in the middle ages had little to do with their ultimate Diaspora to the European continent, and even less to do with their modern claims on Palestine as â€Å"theirs.† If any enmity exists it is more likely over argument s as to the location of the Temple Mount as Jewish sacred land, and the over the years it also became important to the Moslem religion. It seems then that the real enmity has more to do with religious claims than toward a certain group. Even Rubin (1987) suggests that the new anti-Semitism may be, in reality, anti-Zionism, a quite different matter. As the King points out, the Jews thrived in Spain under the Moors (Abdullah, 1947), until, that was, Christians eventually drove them out or killed them during the Christian sponsored Inquisition. The King points out correctly that it was European Christians, not Arabs who persecuted the Jews, a persecution that culminated in the Holocaust. The King makes an

Political Instability in Egypt Essay Example | Topics and Well Written Essays - 1000 words

Political Instability in Egypt - Essay Example Mubarak has been oppressing the rise of rebellion for many months in order to keep the centralized power. This clearly relates to Mill’s On Liberty, as the dictator is trying to maintain harmony and status quo. He clearly uses this to for explaining the necessity of a political sovereign state (Mill). Furthermore, he insists on a sovereign leader with absolute power that would bring security and calmness to people. In addition, he himself insists on this fact, since he witnessed a civil war that tore his country. The evil that lurks in unlimited power is the focal point of Mill’s argument. Undoubtedly, Mill’s argument for absolutism is due to the fact that the state of nature is indeed war (Mill). Mill’s main agenda is to show that, rationally, men will seek peace against the state of nature of conflict behavior. Mill’s bold attempt to convince the fact that men are creatures of peace in a state of nature is, nonetheless, a difficult thing to prove since mankind is struggling in constant warfare (Mill). Thus, Mill’s explanation of conflict is complex and hard to comprehend since, even in perfect conditions, certain man will rise to occasion to challenge authority (Mill). It’s human nature to seek pride, glory and fame; without doubt, humanity will continue to be engrossed in these acts because it can never be satisfied. Clearly, the author’s task is to show that the nature of men is complex. Mill’s theory elaborates that men are instrumentally designed to seek rationality in all instances for their best self-interest (Mill). Thus, this is the reason for the general tendency of mankind to desire power after power until death strikes them. The competition does not rise from the general scarcity of resources but Mill does not imply that. He implies that when distributed equally, even if insufficient for fulfillment of community needs, resources will never be sufficient for the satisfaction of certain p eople’s quest to obtain more power (Mill). People in their state of nature tend to have mistrust and compete for natural competition of power. Thus, the people of Egypt have revolted because of lack of free elections, high unemployment, corruption that plagues the country, and restriction of free speech. Egypt was less than a month away from holding parliamentary elections after Hosni Mubarak was ousted from power earlier this year. The natural competition for men to elect a leader that can protect their interest is crucial for Egypt (Brennan). Mill states that if the leader under power cannot provide his people with sustenance, a rebellion can threaten to change the status quo (Brennan). Clearly, Mubarak failed to give his people the free democratic elections he promised earlier. For many decades, the mass majority of the populous was surprised to see Mubarak’s party known as the National Democratic Party win by huge margins (Jensen, 2010). Many began to question the true cause of these results and accusations of vote rigging, fraud and bribery have been the focal point against Mubarak’s campaign. Hence, according to Mill, a revolution is almost guaranteed when individuals have little or no impact in the politics that govern themselves (Mill). Another key element Mill discusses in his work is brilliantly illustrated in this particular scenario. It is the fact that individuals are likely to rebel if unemployment plagues the region. This scene can be brilliantly depicted